Copywriter & storyteller designing with words. Based in London but my words have been known
to travel.
I’m a brand language expert specialising in creative strategy, storytelling, verbal identities and tone of voice. With 6+ years experience showing some of the worlds best and brightest brands how to make words work everywhere they show up.
Words are my favourite visuals. They build worlds, realms and brands. I’ve learnt how to make music with them, how to dance with them, how to rein them in before pushing them to their limits. And most importantly when not to use them.
Campaigns, manifestos, TOV guidelines, scripts, naming, training, websites, headlines, taglines, concepts, proposition statements. If it has words I’ve probably done it before.
01
Workouts that work out
Orangetheory
02
Not your average car insurance
Marshmallow
03
If you no, you no
Notwoways
04
Hope is in the (London) Air (Ambulance)
LAAC
05
A team for the community
New Taipei Kings
06
Standing on Buzz
Dr Martens
07
Second home for creatives in Leeds
Neighbourhood
08
Strategy & positioning for culture movers
Studio Herrström
From Norwegian groceries to vaginal healthcare, I’m yet to find an industry my words haven’t touched. I’ve been lucky enough to work with some of the worlds best agencies & studios. Including Ragged Edge, Design Studio, Reed Words, JKR and many more. For brands like MARS, Google, EA Sports and Virgin. Across London, NYC and Sydney. Yeah, I’m just name dropping now but you get the point.
Sometimes people even trust me enough to talk about what I do to other people, mentor upcoming creatives and lecture the next generation. If you’re looking for just some words, I’m afraid I’ll disappoint you. But if you’re looking for someone to help you shape brand worlds with language that’ll make you laugh, cry, scream, believe, think twice or all the above all in one – write me.
Portfolio
Drop me a line to see my words in more action. (I may be Gen-Z but I’ll never abandon a good old PDF folio)